The launch promo for Zee Café’s American Idol on Indian television was envisaged to resonate American music and art. Veteran musicians from different genres were illustrated in their iconic demeanours, using distinctive art styles such as the comic art, pop art, Hollywood poster style, graffiti, neon signage, and so on. It thus aimed at uniquely depicting American music through the spectrum of its visual art.
Pulled off the challenging aspect of intertwining distinctive styles seamlessly into one video. Created a chaotically synchronised animation using choppy camera movements, flickers, jitters, lighting—a frantic symphony of diverse artists and art styles. All this in a quick turnaround of four days.
