Faux Stop Motion Animation

A paper cut-out styled 2D animation video to communicate the LEDD journey.

The Accenture ‘Learning Experience Design and Development (LEDD)’ team, an Indian-based veteran in the field of e-learning catering to clients globally, approached with a request to showcase their expertise and offerings in front of prospective clients. The need of the hour was a media product for their kick-off meetings depicting their decade-long story of being in this business.

Client: Accenture
Contribution: Visualisation | Storyboard | Design | 2D Animation

The Solution

a decade condensed to three minutes

An short explainer video driven by a narrative, that entails their over-the-years expertise, their offerings, supported by client journeys – an overview with a touch of detail of how they’ve helped transform talent and chalked out the end-to-end training path for a pool of clientele.

The Product

Atypical Storytelling

The conceptualisation was done using an analogy of space voyage experts who transform a little boy’s aspirations into reality. The idea came about from the core of what this team offers – a tried-and-tested method trained to transform talent into experts. The visual treatment uses the cutout style (characters, props, backgrounds cut from materials like paper, card, fabric) innovatively to support this unconventional form of visualisation.

My Contribution

Creating a meaningful experience

Built a stop-motion styled animation to communicate the LEDD journey – one that was a treat visually and had effective transitions as well. Distinctive storytelling transforming the usual viewer-experience into an unusual and unique one.