The technique
Having researched further, I deciphered how inspite of the abstract, the trend evolved from one of the core principles of animation, called ‘Exaggeration’, which played with the form and volume of a shape, more often organic, that gave a life to the motion.
Since the nature of this animation style was so custom and dynamic, the execution entailed meticulously creating almost every frame for each shape and splotch, in the software, while adding fine details and exaggerations to it. The technique to me, had close parallels to creating a 2D Animation.
The product
A liquid motion technique video – drops and smears swirled in to form a typography, then re-liquified and swung over, to transition into an avatar. The application of the technique lent itself well to seamlessly transforming letters into a character.
