The brief
Selling a service as a product
An Indian-based entrepreneur envisioning to launch a startup e-commerce app to be called ‘Other Perks’, exclusively catering to men accessories, reached out with a request to design the product and create a snappy animation video.
The product
From the viewer’s eye
A crucial aspect of the execution was lending the user an experience of the ease and fluency in the app. The look-and-feel was designed to resemble a realistic ambience so users would instantly be able to relate to it.
My contribution
Bringing out the app experience
Contributed to visualising the user flow of the application and built a 30-second marketing video that served as an introduction to the mobile app. Used images to create an illusion of a 3-dimensional animation leading to a realistic depiction of the app experience for the viewer.
